The agent with 200 listings.
Undressing the agent with 200 listings. (OK, not two hundred, how about too many?)
All too often people list with the best marketer of themselves rather than the best one to market their properties. They are sometimes overwhelmed by the pitch and seeing an agents name everywhere. She is on TV, the supermarket basket, and your neighbors golf cart. Her professional name is not Lilly, It’s Listing Lilly. Listing Lilly is the marketing queen, at least in marketing herself.
The naked truth is if you pick Listing Lilly you may be picking the wrong agent for your home. In a normal market, perhaps the one we are entering, it takes marketing efforts to sell your home for top dollar and in a speedy time period. Rather than putting a sign in the yard and listing your home in the MLS, selling your home may take some effort.
As an example, I am amused at how consistant busy agents say open houses don’t work. Sellers usually, and rightfully, want their home held open. If you have listed with an agent with too many listings, how can they hold your home open? Or how often? Once? Twice? Thrice? (Sorry)
Have you ever heard the line, open houses don’t sell your house, they just find buyers for someone elses house? I will translate that for you. Its translated meaning is: I have too many listings to hold your home open.
Open houses do work. Especially if held when people are coming home from work, or even on Saturday when they have time to take a look. How many people rent in your vacinity, people that like the neighborhood? Maybe your buyer lives in the area because it is their favorite place or close to work. He or she just needs to go through your home.
Hold the home open, people may drop in. Have a lender or mortgage info there. Encourage them to see if they qualify if they like the home.
The naked truth; this is just one example of an important marketing tool, that is neglected when you list with Listing Lilly. Another, keeping the flyer box full.
Goodness, I hope there isn’t someone out there that has coined that name. If so, let’s talk.
To not be accused of something bad, please change Listing Lilly to Listing Larry.
If being pitched by Lilly or Larry, make sure you pick an agent that will seriously market your home.
